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Jeffrey S. Dean
4631 Lotus Street, San Diego,
CA
92107 USA
Phone: (949) 689-0449 E-Mail:
jdean@acdrom.com
Personal Profile Web Site:
http://www.acdrom.com
____________________________________________________________________________________
OBJECTIVE
To obtain a sales or marketing management position where I can
utilize my experience in market positioning and branding,
public relations, creation of regional sales programs, and
development of sales channels
EXPERIENCE
Director of
Marketing
Global Marketing
Group - Newport Beach, CA 11/2000 – Present
Subdivisions of GMG:
nitro-net.com, hoast.com, lendermarketing.com,
sharpcredit.com, pchelp.us, surplustec.com, 1consultant.com,
949photo.com, optinemailing.com, whatilearned.com,
iwalkpets.com, salonwebdesigns.com, zetal.com
·
Manage a team of website designers, graphic artists and
Internet consultants worldwide
·
Organize and implement national and local marketing policy &
strategies
·
Prepare and analyze online tracking reports
·
Manage multiple projects aimed at increasing competitive
advantage
·
Negotiate contracts with online and outside advertising
agencies
·
Extensive utilization of web publishing software, and graphics
software
·
Senior web developer in charge of web design, maintenance,
hosting, graphic design, HTML, JAVA, CGI, programming,
e-security, client training, and support management
·
Continuously develop, implement, coordinate, promote, review
and evaluate short and long term sales strategies to achieve
established growth targets and objectives
·
Public relations design and marketing to news sources and
trade journals
·
Develop, organize, maintain and assist in the production and
inventory control of sales support materials including
brochures, flyers, contests, educational fact sheets, and
collateral materials to support sales
·
Oversee and direct market research, competitor analysis,
retention monitoring process and initiatives, customer service
strategies that are required on a local, regional and national
basis
·
Establish clear objectives of contractual terms and
expectations in the recruitment and enhancement of new and
existing business opportunities with clients
·
Develop and direct a monthly e-mail and mail program to target
prospective and existing clients
Marketing Program Manager
Informative
Research– Garden Grove, CA > 09/2005 – 10/2006
·
Developed, presented and executed marketing plans for products
and services that detail market segmentation, customer
drivers, pricing, forecasts and support strategies
·
Developed, presented and executed trade show plans; includes
logistics, theme, collateral, staffing requirements, pre-show
communication, post show follow-up, analysis, budget and
provided management on-site
·
Managed collateral needs of organization ensuring that
effective layout and consistency of message existed between
different pieces
·
Analyzed the needs of the customer base and identify new
product opportunities based on market demand and company
direction. Provided regular quarterly updates to sales
department outlining activities and opportunities
·
Administered projects and comprehensive campaigns that
targeted key initiatives or market segments which may have
included general communications, advertising, direct mail, and
custom elements
·
Ensured that goals for assigned initiatives were regularly met
and that regular follow-up reports were generated
·
Managed Point of Touch Campaigns to ensure that customers and
prospects received regular communications from Informative
Research
Trade Marketing Analyst / Internet Marketing Manager
Borden Foods - Orange, CA > 2/1999 – 10/2000
·
Analyzed marketing goals to ensure share of market and
profitability of products
·
Developed and recommended pricing strategy for the
organization
·
Analyzed profit/loss ratio and share of market performance in
relation-specific trends within the industry and the economy
·
Tracked and evaluated account distribution and ROI performance
on a pre and post Borden Category Management presentation
·
Developed effective account Category Management presentations
through the utilization of any/all tools and information
sources
·
Ran and analyze a monthly category/SKU quick review report,
identifying top line issues and opportunities along with
identifying further analysis needed to resolve issues or to
capitalize on opportunities
·
Internet marketing manager for the western region calling on
e-grocers, attended all Internet conferences, website
development counseling, editor of weekly industry newsletter
and quarterly region newsletter
Territory Sales Manager /
Customer Category Manager
Kraft Foods - Irvine, CA > 3/1997- 2/1999
· Influenced consumption of company products by leveraging
mass, product quality, customer service and pricing
· Category Management duties included: Buyer calls, designing
schematics, maintaining deductions, assisting in negotiations
for advertising activities, follow through with accounts to
assure ads were placed
· Maintained an authorization list and advising on holes to
fill and strategic plans to authorize new items
· Managed a sales territory focusing on Albertson’s/Max Foods
and Ralph’s/Food 4 Less accounts
· Maintained Kraft’s share of shelf, negotiating for display
space, new product authorizations, and promotion activities
Territory Sales Manager /
Marketing Manager
Benjamin Moore
& Co. - Los Angeles/Orange County > 3/1995 – 1/1997
Created West Coast presence for BM in the commercial
marketplace
· Increased sales by more than 32% from prior years earnings
equating to a growth of $446,783
· Maintained over 610 commercial and industrial accounts as
well as distribution outlets
· Assembled account teams of internal and external specialists
on a project-by-project basis
· Created promotional programs for distributor sales
· Trained and motivated distributor sales force
· Designed print media campaigns and set media mix for direct
mailings, newsprint and magazines
· Published newsletters and created steady stream of materials
and collateral for sales staff and distributors
President/Founder
All Around Home
Improvements/Precision Seal Coating - Central Islip, N.Y –
6/1986 – 9/1994
· Managed
marketing, accounting, technical support, strategic planning,
employee relations, customer support, and construction
planning.
· Developed a territory and maintained good customer
relations.
· Expanded customer base using advertising, cold calling, and
referrals
· Developed advanced interpersonal communication skills.
EDUCATION
B.S Business Management May 1995
Concentration in Human Resource Management - Minor in Computer
Science
State University of New York at Stony Brook
Stony Brook, New York
COMPUTER SKILLS
Business Software: · Microsoft Word , Excel,
PowerPoint , Works, Access , Outlook, File maker Pro, People
Soft, ACT. QuickBooks Pro,
Graphic Design:
· Photo Shop CS, Fireworks MX, Illustrator, Pagemaker, Corel
Draw, Freehand, Quark
Operating Systems:
Windows XP Professional, DOS, Lynx,
Web Design:
Macromedia – Flash, Director, Dreamweaver, Pagemill, Premiere,
Front Page XP, HTML, JAVA, CGI, SQL, ASP, PERL, PHP, Web
Hosting Management Systems-Imail, NeoMail, Horde, EudoraLook,
plus more
ADDITIONAL
· Willing to travel domestically and internationally
· Portfolio available
· Can provide references upon request |
